Brad-lee Navruz
Founder & CEO
Built for independents.
Proven with franchises.
Built by an independent takeaway owner — now trusted by operators scaling direct orders properly.
What's your biggest headache right now?
Sophie on BBC News
Watch on YouTubeHear Sophie take an order
A real example of how AI phone orders sound to your customers. Tap play — 60 seconds.
About us
ServeMate was built by takeaway operators, for takeaway operators. We know what a busy shift feels like — missed calls, messy orders, too much going to the aggregators. We built one system that fixes that: direct orders, AI that answers the phone, and everything in one place.
Mission
Help independents and franchises win back direct orders, cut reliance on Just Eat and Deliveroo, and run smoother shifts — with one connected platform that actually works on a Friday night.
Vision
Every takeaway and restaurant with the same advantage as the big brands: one system for orders, phones, loyalty, and operations — so they keep more profit and their customers keep coming back.
"ServeMate was built between taking orders and frying fish — code when it was quiet, serving when it wasn't."
Brad-lee Navruz
Win back direct orders — for good.
ServeMate helps takeaways move customers off apps and back to you with a direct-order system that actually gets used: a high-converting website & app, loyalty that brings people back, smart automations, and Voice AI to capture phone orders. Phone orders haven't gone away — and they're coming back for customers who want the quickest way to order without scrolling a huge menu.
Learn more: takeaway system · phone ordering system
More direct orders. Less app reliance. Smoother shifts.
Plans That Grow With You
Start with what you need. Add more as you grow. No hidden fees, no long contracts.
ServeMate Complete
The complete takeaway OS — POS, ordering, loyalty, AI voice and more
- Full Platform Access
- POS
- Online Ordering
- Kiosk
- KDS
- Loyalty
- TV Menus
- Health & Safety
- 1 store included
Sophie AI Voice Calls
Charged at 8p per minute, pay-as-you-go.
Running multiple stores or a franchise?
Get in touch for a custom quote tailored to your estate.
Talk to UsThe only upfront cost is hardware (if you need it). We don't supply hardware — ServeMate works with most setups, including devices you may already have.
Common questions
Ready to Stop Losing Direct Orders?
Join hundreds of UK takeaways running smarter with ServeMate. Get in touch and we’ll help you find the right plan.