Turn first-timers into your regulars.
Most takeaways are great at the first order. The shops that grow are the ones that make it easy to come back.
In short
A first-time customer becomes a regular when coming back is easy and worth it. Give them a loyalty scheme they can join in one scan, from a QR on your menus, kiosk and TV screens, with points that work at the till, on your website, on the kiosk and on the phone. Make ordering from you easy with your own website at 0% commission, and let birthday and "miss us?" offers send themselves. A real chip shop on ServeMate built a loyalty scheme of 3,000+ customers this way, and now takes 90% of a night's takings direct.
Why first-timers don't come back
Most customers who try you once like the food. They don't come back because nothing reminds them, nothing rewards them, and ordering again takes more effort than ordering from somewhere else. Fix those three things and regulars follow.
Four steps to more regulars
- Make joining one scan. Put a QR code on your menus, your counter, your kiosk and your TV screens. It takes customers straight to your loyalty sign-up, with 50 points for joining.
- Make points work everywhere. One loyalty account across the till, your website, the kiosk and the phone. Customers check their points with just their phone number, and staff apply them at the till the same way.
- Make ordering from you easy. Your own ordering website, with your name on it, for collection and delivery, now or for later, at 0% commission.
- Bring them back automatically. Birthday treats and "miss us?" offers go out on their own when a regular goes quiet.
What it looks like in a real shop
A real chip shop on ServeMate did exactly this. Its loyalty scheme grew to 3,000+ customers it can reach any time, the average order went up, and 90% of a night's takings now come direct to the shop.
Start with what you've got
You don't need a marketing team. Get the QR codes up where customers already look, switch on the automatic offers, and let the loyalty points do the work. With ServeMate, loyalty, your website and automations are included in the £49 a month plan.
Do you take commission on online orders?
No. 0% commission on orders through your own ServeMate ordering site.
How much does ServeMate cost?
£49 a month per shop, including VAT. The kiosk add-on is £19 a month however many kiosk screens you use, and Sophie is 25p per minute only when she's on a call.
Run the whole shop from one counter.
30-day free trial. No contract. Cancel any time.
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